Victoria’s Secret
Campaign / Organic & Paid Social / Paid Ad and Social Design
At Victoria’s Secret, I designed international email and digital campaigns during a pivotal moment in the brand’s evolution. My role spanned adapting creative across six languages and four currencies, ensuring campaigns felt bold, aspirational, and on-brand for diverse global markets. From seasonal launches to marquee events like the Semi-Annual Sale, I developed layouts, typography, and localized assets that balanced a cohesive brand voice with regional nuance — helping Victoria’s Secret modernize its digital storytelling on a global scale.
Ad, Social & Email Designs
I collaborated with merchants and producers to shape international email campaigns — gathering regional offers, selecting product photography, and refining copy into cohesive layouts that met global standards. Once the English creative was approved, I adapted designs across six languages and four currencies, ensuring every market received a consistent yet localized experience.
Alongside email, I designed paid ad assets to promote product launches, editorial campaigns, and seasonal sales. With limited space to capture attention, I focused on bold typography and strategic imagery to maximize click-through. These assets were also translated and currency-specific, extending Victoria’s Secret’s voice seamlessly across international markets.
New Neutrals Launch
Paid Ad— Finalized Design in English.
(Bottom) Translated in German, Spanish, and French.
Dream Angels
Campaign Paid Ads
Finalized Design in English.
(Bottom) Translated in German, Spanish, and French.
Dream Angels
Campaign Email
Finalized Design in English.
Translated in German, French, Italian and Spanish.
Semi-Annual Sale
Paid Ads
Paid Social Ad—English and translated designs.
Semi-Annual Sale
Email Design
Finalized Design in English.
Translated in French and German.
Swim Campaign
Paid Ads
Finalized Design in English.
Translated in German, French, Italian and Spanish.
Video Paid Social Ad
Swim Email Design
Finalized Design in English.
Translated in German, French, Italian and Spanish.
Victoria Sport Max Bra Launch
Paid Ad—Finalized Design in English.
(Bottom) Translated in German, Spanish, and French.
Facebook Paid Ad—Victoria Sport Max Bra Launch
Instagram Paid Ad—Victoria Sport Max Bra Launch
Facebook Paid Ad—Victoria’s Secret Sport editorial
Instagram Paid Ad—Victoria’s Secret Sport editorial
Victoria Sport Max Bra Launch Email Design
Finalized Design in English.
Facebook Paid Ad—Bombshell Bra
Instagram Paid Ad—Bombshell Bra
Paid Display Ad—Christmas sleep offer
Facebook Paid Ad—Black Friday offer
Instagram Paid Ad—Black Friday offer
Pinterest Holiday Carousel Ads
