Victoria’s Secret

Email and Paid Display and Social Ad Design (New York City)
Victoria’s Secret is the largest global lingerie brand. As the leader of Victoria's Secret's International Email Design channel, I played a critical role in designing a localized and personalized experience for the brand's international audience. Through the creation of visually stunning paid ads and social designs in 6 different languages and 4 currencies, showcasing my ability to adapt to various cultural and linguistic nuances.

Working at VS during their brand evolution journey (2018-2021), I was constantly challenged to create cutting-edge design assets that reflected the brand's evolving identity and spoke to a modern customer. Despite these challenges, I remained flexible and inspired, producing on-trend designs that resonated with the brand's global audience.

VIEW WORK ↘

Ad, Social & Email Designs

To ensure a seamless and effective Email Design process, I worked closely with merchants to gather information on international offers and select appropriate product photography. Collaborating with a producer, I landed the copy and crafted a cohesive email design that adhered to international standards, which was then reviewed by the Art Director. Once the English creative was approved, I took charge of designing translated versions and liaised with the email analyst to deploy and update as needed.

Additionally, I led the creation of unique Paid Ad Marketing assets to promote new products, editorial campaigns, and sales, with a strategic focus on maximizing click-through rates despite the limited space. Upon approval by the Art Director, I designed currency-specific and translated versions to ensure consistent messaging across international markets.