As part of Victoria’s Secret’s International team, I led email and paid ad design for PINK, creating localized assets across six languages and multiple currencies. The goal was to capture PINK’s playful, inclusive identity while adapting campaigns for diverse global markets.

I approached each project by blending editorial photography with bold typography and motion-driven layouts, ensuring the creative felt fun, scroll-stopping, and true to the PINK brand. From major sales moments to editorial launches, I translated English-approved designs into fully localized campaigns that balanced brand consistency with regional nuance.