Opening Ceremony
Email Design / Site Content Creation / Paid Ad Designs
Opening Ceremony is a streetwear fashion brand founded in 2002, known for its in-house line, blog, and e-commerce platform — all rooted in international streetwear and the arts. During my time there, I designed digital campaigns across email, site, and paid media that translated the brand’s eclectic, culture-driven aesthetic into shoppable experiences.
Because OC frequently launched multi-brand collaborations and events, maintaining a consistent visual identity across every digital touchpoint was essential. I ensured each campaign — from Disney to Vans to Columbia — balanced bold editorial imagery and playful typography with a cohesive brand voice, resulting in work that felt both on-brand and commercially impactful.
Disney® x OC
Opening Ceremony took over Disneyland after hours to unveil the Ready-to-Wear Mickey Mouse collection in Anaheim, California. I created digital assets across email, site, and paid channels that translated the runway spectacle into shoppable content, balancing OC’s editorial aesthetic with Disney’s playful iconography.
Email—(Left) Post fashion show driving traffic to discovery (blog) story. (Right) Editorial lookbook showcasing Disney x OC collaboration with a ‘Shop Now’ layout.
Site—Discovery (Blog) Runway highlights
Site—Launch day post fashion show with inventory ready to purchase.
Site—Discovery (Blog) Beauty & Hair Story
Vans x Opening Ceremony
Vans has been a long-standing collaborator with Opening Ceremony, and for this capsule we built a custom collection page to spotlight the brand partnership. I designed the page to be both visually striking and easy to scroll, highlighting different silhouettes and limited-edition styles. Alongside the collection page, I created supporting assets across email and paid media to ensure the campaign felt cohesive across all digital touchpoints.
Columbia x OC
The Columbia partnership reimagined technical outdoor gear through Opening Ceremony’s lens of streetwear culture. I developed email and site content that showcased the collection’s utility-driven pieces in a visually elevated way, combining editorial photography with streamlined layouts to bridge performance wear and high fashion.
Site—(Blog Story left) Editorial lookbook showcasing Opening Ceremony’s brand collaboration with a ‘Shop Now’ layout.
Affiliate Banner Design—(Right) Day of collaboration launch showcasing editorial content with minimal copy.
Site—Launch day of collaboration directing users to product page.
Email Design—Columbia x OC Launch Day
Glitter La Cienega
Opening Ceremony launched the Glitter La Cienega shoe collection as an in-house exclusive. I designed the digital campaign that highlights the release across the homepage, announcement email, and display ads — blending editorial photography with bold product visuals for a launch that felt both editorial lense forward and eye-catching.
Email—Launch day of collaboration directing users to product page.
Site—Launch day of collaboration directing users to the product page
Paid ads—Launch day of collaboration directing users to product page.
Torch (In-House Label)
Beyond collaborations, Opening Ceremony also promoted its own streetwear line, Torch. For the Spring/Summer 2018 launch, I designed homepage features, announcement emails, and display ads that showcased the collection’s editorial imagery alongside product highlights, giving the in-house label the same bold, elevated treatment as OC’s partner brands.
Site—New OC Torch Launch Day
Email—New OC Torch Launch Day
Paid Ads—Limited time offer promo
Email—Pant story
Through these collaborations and in-house launches, I helped Opening Ceremony maintain a cohesive digital identity while translating diverse brand voices into engaging campaigns. From playful Disney crossovers to performance-driven Columbia gear, each project challenged me to adapt the design system without losing OC’s eclectic spirit — sharpening my ability to balance editorial storytelling with e-commerce clarity.