Urban Decay
Set Design / Wardrobe Sourcing / Wardrobe Styling
A director from McCann approached me to design the sets for an Urban Decay spec shoot, filmed at Prospect Studios just before New York City’s COVID-19 shutdown. The project was created to showcase the Wired palette as a tool for bold self-expression, following a character’s journey from uniformity to individuality — mirroring Urban Decay’s ethos of fearless creativity. My role spanned set design, prop curation, wardrobe styling, and visual direction, ensuring every detail captured the brand’s signature aesthetic.
“WIRED” / Directors Cut
A woman in perfect uniformity breaks free to find her own individual self-expression
(0:30) Film Edit
(0:10) Film Edit
Creative Direction
The brief was to design a commercial concept that felt both on-brand and aspirational. I expanded initial references into moodboards that informed everything from set environment to makeup looks and nail design. This holistic approach built a cohesive world where every element — lighting, props, wardrobe — reinforced the story of transformation.
Scene One — Conformity
A stark vanity scene conveyed the character’s constrained, uniform world. Vintage props + soft ambient light created an intimate but restrained setting. Wardrobe: metallic jumpsuit with warm tones, catching just enough light to define form against the cool-toned backdrop.
Opening Scene Vanity Dystopian—Behind the Scenes
Scene Two — Discovery
The Wired palette reveals a chromatic world of freedom. Set inspired by a minimalist futuristic waiting room, with reflective props amplifying pink + purple tones.
Wardrobe: tailored two-piece suit, a deliberate contrast to the earlier jumpsuit — nodding to 80s menswear as a symbol of bold self-expression.
Hand painted props flat white and gold prior to the shoot
Hand painted golden hammer foreshadowing the ending of the film
Final Scene — “Kill the Lights”
The transformation peaks in chaos and liberation. Disheveled set design mirrored inner turmoil. Lighting from a smashed TV cast harsh dramatic tones, balanced by a soft lamp glow for depth. A visual metaphor of breaking structure and embracing creative freedom.
Final scene—Kill the lights
