Tory Burch
Email, Social Media Design, Site, WeChat, LINE (New York City)
Tory Burch is a well-known American luxury retail brand, famous for its gold-plated double T ballet flats and leather handbags. The brand offers a 360 storytelling experience influenced by Tory's childhood, travel experiences, and approachable fashion reflected in her product collections and digital/in-store experience.
As part of a cross-functional collaboration with senior art directors and project managers, my role at Tory Burch involved designing 10 product collection-themed emails, 40 digital paid ad designs, and 100+ branded campaign image crops weekly with a regional focus in Asia, the Middle East, and Europe. I also created content for apps like WeChat and LINE, designing 10 bi-weekly site e-catalog refreshes. Leveraging my strengths in type/layout and problem-solving, I created elevated designs that educated our global audience about the Tory Burch brand and maintained international 360 creative in line with U.S seasonal campaign launches.
VIEW WORK ↘
360 Campaigns
I utilized captivating photography and video content to craft thoughtful layout design solutions. The objective is to inspire the customer journey with a range of shoppable omni-channel content. Including site, email, and social media. Moreover tailoring product recommendations per international audience, strategically incorporating Asia-focused apps such as WeChat and LINE into the mix.
Dazed x Tory Burch: Good Luck Trainer
Tory Burch collaborated with Dazed Studio for their product launch Good Luck Trainer. The campaign focused on a New Year's focussed campaign through dynamic imagery and video.
LINE—Asia focused shopping application
Email—Product Launch Email
Social—Instagram Story
Site—Product collection landing page
Email—Product Launch Email
Tory Burch Holiday Collection 2021
Site—Product collection landing page
Email—Lunar New Year pop-up evite
Tory Burch: Lunar New Year Sogo Pop-up
In commemoration of Lunar New Year, Tory Burch organized a pop-up event at Sogo, Hong Kong's largest mall. To encourage attendees to explore the unique products firsthand, complimentary items were generously given to all guests.
Social Media
Instagram Story Paid Ad—Double Lee Collection
Instagram Post Paid Ad—Double Lee Collection
Facebook Paid Ad—Double Lee Collection
Instagram Post Paid Ad—Tmonogram Collection
Instagram Story Paid Ad—Tmonogram Collection
Instagram Story—Spring Summer 22 Shop the New Collection
Instagram Post Paid Ad—Spring Summer 22 Shop the New Collection
