Bath and Body Works
Paid and Organic Social / Motion Graphics
At Bath & Body Works, I designed high-impact social campaigns that brought fragrance and seasonal storytelling to life across Instagram, TikTok, and paid digital channels. My role focused on motion design, type treatments, and campaign toolkits — translating products into scroll-stopping content that was as visually engaging as it was brand-right.
Best of Fall Awards
I developed the creative identity for Bath & Body Works’ Best of Fall Awards, a playful campaign celebrating top seasonal scents. Motion was central: I designed animated badges, dynamic typography, and social-first graphics that gave the awards a sense of excitement and shareability.
Instagram Story—Best of Fall Awards product category winners
TikTok & Instagram Reel—Best of Fall Awards Recap
TikTok & Instagram Reel—Best of Fall Awards Promo
Coco Paradise
For the launch of Coco Paradise, I created dreamy, transportive visuals that reflected the fragrance story. Using warm gradients, tropical textures, and fluid animations, the creative captured a sense of escape while aligning seamlessly with Bath & Body Works’ brand voice.
Aromatherapy
The Aromatherapy line required a calmer, wellness-driven approach. I designed soothing animations, refined typography, and muted palettes to convey balance and relaxation, ensuring the visuals felt restorative while still engaging for fast-paced social feeds.
Moxy
To introduce Moxy, Bath & Body Works’ Gen-Z–focused skincare brand, I leaned into bold typography, energetic motion, and playful graphics. The creative toolkit was designed to feel vibrant and youthful, distinguishing the sub-brand while staying connected to the parent brand’s visual system.
