Ulta Beauty
Campaign / Organic & Paid Social / Motion Graphics / Video Editing / Branding
Ulta Beauty is the largest U.S. beauty retailer, known for its wide range of mass and prestige products. As a Senior Social Graphic Designer, I led design and motion graphics for paid and organic content across Instagram, TikTok, Meta, YouTube, Reddit, and Snapchat.
I designed campaign moments, in-feed visuals, and trend-responsive video content—merging motion graphics, editing, and social-first layouts into scroll-stopping creative. Partnering closely with social managers, brand founders, and influencers, I brought Ulta’s brand and partner narratives to life. From shaping TikTok-native storytelling to crafting high-performing paid assets, I balanced hands-on creative with strategic vision to deliver cohesive, platform-specific content at scale.
Find Joy in the Present
I built seasonal Holiday animations, type treatments, brand elements, and supporting social video editing. These lived across social, and bringing excitement to the biggest gifting season. Promotional and organic Instagram Stories, Reels + Tiktoks
21 Days of Beauty
21 Days of Beauty is Ulta Beauty’s semi-annual sale. I developed the high-level creative campaign—designing animations and type treatments that translated across social to drive excitement for the brand’s biggest sale of the season. Deliverables included promotional and organic and paid social ads.
Here we Glow
Here We Glow campaign kicked off summer with a curated SPF + glow collection.
I built seasonal animations, type treatments, and versatile brand elements that lived across social, print, and apparel — bringing energy and cohesion to the campaign.
Product rundown and Influencer collab Instagram Stories Reels + Tiktoks
Designed emblems, badges, stickers, and “Glow Scout” T-shirts for both print and merch.
Love Your Skin
Ulta Beauty’s Love Your Skin event kicked off spring with skincare savings ahead of warmer weather. I designed the campaign’s animations and type treatments to bring energy to daily promotional graphics. Deliverables spanned organic and paid social ads across Instagram and TikTok.
Ulta Beauties
I led the design development for Ulta Beauty’s first-ever Associate Ambassador Program — creating a distinctive, scalable visual identity that could live seamlessly across motion, social, and internal brand touchpoints. I built a design system that embodied the program’s celebratory, ambassador-driven spirit while staying rooted in Ulta’s master brand.
Designing the Drop:
Creative for Ulta’s Brand Launches
I led the creative design for multiple high-profile brand launches at Ulta, developing social-first announcement campaigns that balanced each brand’s unique identity with Ulta’s upbeat, approachable aesthetic.
From Wyn Beauty’s (Serena Williams first ever makeup brand) bold, activewear-inspired reveal
to Tatcha’s hero-product focus paired with an Ulta Beauty Collective teaser, Ilia’s minimal, blurred imagery that built hype, each launch was tailored to deliver maximum impact across social platforms while staying true to the brand’s DNA.
