Ulta Beauty

Senior Organic & Paid Social Designer, Motion Graphics & Video Editing, Campaign Branding
Ulta Beauty is the largest U.S. beauty retailer, known for its wide range of mass and prestige products. As a Senior Social Graphic Designer, I led design and motion for paid and organic content across Instagram, TikTok, Meta, YouTube, Reddit, and Snapchat.

I led the design of campaign moments, in-feed visuals, and trend-responsive video content—merging motion graphics, editing, and social-first layouts into scroll-stopping creative. Partnering closely with social managers, brand founders, and influencers, I brought Ulta’s brand and partner narratives to life. From shaping TikTok-native storytelling to crafting high-performing paid assets, I balanced hands-on creative with strategic vision to deliver cohesive, platform-specific content at scale.

VIEW WORK ↘

Campaign Design

Here we Glow

Here We Glow campaign kicked off summer with a curated SPF + glow collection and a fresh, sun-soaked design system.
I built seasonal animations, type treatments, and versatile brand elements that lived across social, print, and apparel — bringing energy and cohesion to the campaign.

Cross-Media Adaptations

Designed emblems, badges, stickers, and “Glow Scout” T-shirts for both print and merch.

Product rundown and Influencer collab Instagram Stories Reels + Tiktoks

I led the design development for Ulta Beauty’s first-ever Associate Ambassador Program — creating a distinctive, scalable visual identity that could live seamlessly across motion, social, and internal brand touchpoints. I built a design system that embodied the program’s celebratory, ambassador-driven spirit while staying rooted in Ulta’s master brand.