Radiante Beauty
Art Direction, Brand Identity, Website Design, Social Media, Package Design
The founder of Radiante Beauty came with a vision to create a LatinX brand offering quality cruelty-free, faux mink lashes and accessories, but was in need of a memorable visual identity.
Launched in December 2020. As the creative force behind the brand's inception, I had the pleasure to design
Radiante Beauty from the ground up, including its logo, branding, packaging, website, and social media presence. The result of the collaboration is a brand that embodies a modern edge while embracing warm organic textiles found in Mexico.
VIEW WORK ↘
Brand Identity
Packaging Design
After completing Radiante Beauty's logo and brand identity, I was motivated to proceed to the next step: designing packaging for their Faux Mink Lashes. The packaging design combines earthy colors and an elegant typeface with rose gold accents, creating a balanced blend of approachability and luxury.
Lash Box Packaging—Introducing our 'For Them' and 'Cielo y Mar' collections with distinct color packaging options.
Travel Lash Compact—Custom logo embossed
Lash Applicator and Scissors—Custom logo embossed microfiber baggie
Order Shipment Packaging—This video demonstrates an example order of everything Radiante Beauty does to prepare an order. Includes box mailers, package inserts, and additional shipping details
Stickers—To celebrate the Always Radiante Holiday Bundle launch, we've added limited edition holiday package stickers to every order during the gifting season.
Package Insert—Includes a thank you for your support message, call to action to share your looks with us on social media and information on lash care and application.
Art Direction
Behind The Scenes—Apart from designing the brand from the ground up, I also art direct and prop style.
This was for the relaunch of Radiante Beauty’s website and social video and photography.
Shot List and Photoshoot Concept Moodboard—Concept revolves around the sun’s natural lighting in the morning and dusk.
A warm summer filled with flowers blooming from the light and linen sun-drenched fabrics.
Social Media
Holiday Gift Guide
Lash Application Tutorial
Editorial Spring Relaunch
Three Makeup Looks Featuring Always Radiante Lash Book
Instagram Story—Cyber Weekend Promotoions
Instagram Story—Mother’s Day Post
Instagram Story— New Years Day Instagram Story tagging game
Instagram Stories
Instagram Story—Interactive story. Poll question featuring a variety of product selection to choose fro your best friend
Instagram Story— Email sign up Incentive
Instagram Story—Holiday Sale Promotion
Brand Collab Instagram Giveaway
Radiante Beauty partnered with @axiology_beauty @vikebeauty @oakeibeauty @chellabeauty for a clean vegan cruelty-free beauty ONE winner giveaway.
The giveaway was hosted by Vike Beauty and our goal was to gain followers across all brands audience and inspire them to discover other small business clean beauty brands.
The branded photograph was shot by Vike Beauty however we leveraged the photo to create our versions of promotions that fit our brand’s aesthetic.
Pop-Up Event
Radiante Beauty participated in the Mercadito de Jefas 2022 pop-up event, organized in collaboration with Jefas and Homegirls, and supported by Indigenous Roots—an organization dedicated to fostering arts within the Hispanic and Latino communities in the Twin Cities. With over 20 vendors, the event aimed to uplift local women of color-owned businesses. This inaugural in-person selling experience for Radiante Beauty fostered connections within the community, as overwhelming support not only connected us with familiar faces but also introduced our brand to new community members, resulting in an unforgettable experience.
Instagram Reel and Tiktok—Filmed and edited by me recapping our pop-up experience
Pop-Up Booth
Drew upon my experience as a former retail associate to employ source and prop styling skills, visually crafting our in-person booth experience while seamlessly integrating a digital checkout system via our Shopify website.
Website Design
View Live website—www.RadianteBeauty.com