Radiante Beauty
Art Direction / Brand Identity / Website Design / Social Media / Package Design
Radiante Beauty was founded to create a Latinx-owned brand offering cruelty-free faux mink lashes and accessories. I built the brand from the ground up — developing the logo, identity system, packaging, website, and social presence. The result is a visual world that balances modern edge with warmth, drawing inspiration from organic textiles and Mexican heritage.
Brand Identity
I designed a clean, versatile identity system anchored by a custom logo and a palette of earthy neutrals with rose gold accents. The goal was to reflect Radiante’s bold, modern voice while remaining approachable and authentic to its roots.
Packaging Design
For the lash collections For Them and Cielo y Mar, I created packaging that combined elevated typography with distinct colorways, giving each product its own personality while feeling cohesive within the brand family. I also designed embossed travel lash compacts, applicators, and scissors with custom microfiber pouches to extend the brand into tactile, premium details.
Order mailers, inserts, and seasonal sticker sheets completed the unboxing experience, reinforcing Radiante’s personality at every touchpoint.
Lash Box Packaging—Introducing our 'For Them' and 'Cielo y Mar' collections with distinct color packaging options.
Travel Lash Compact—Custom logo embossed
Lash Applicator and Scissors—Custom logo embossed microfiber baggie
Order Shipment Packaging—This video demonstrates an example order of everything Radiante Beauty does to prepare an order. Includes box mailers, package inserts, and additional shipping details
Stickers—To celebrate the Always Radiante Holiday Bundle launch, we've added limited edition holiday package stickers to every order during the gifting season.
Package Insert—Includes a thank you for your support message, call to action to share your looks with us on social media and information on lash care and application.
Art Direction
I concepted and styled Radiante’s launch photoshoots, building moodboards and shot lists around natural light, blooming florals, and sun-drenched textures. This direction informed both campaign photography and social-first video, ensuring the imagery felt vibrant, aspirational, and true to the brand’s DNA.
Shot List and Photoshoot Concept Moodboard—Concept revolves around the sun’s natural lighting in the morning and dusk.
A warm summer filled with flowers blooming from the light and linen sun-drenched fabrics.
Social Media
I designed and produced content for Instagram and TikTok, including reels, tutorials, and editorial campaign moments. From holiday gift guides to step-by-step lash application videos, each piece balanced education with lifestyle storytelling — expanding Radiante’s reach and connecting directly with its audience.
Holiday Gift Guide
Lash Application Tutorial
Editorial Spring Relaunch
Three Makeup Looks Featuring Always Radiante Lash Book
Instagram Story—Cyber Weekend Promotoions
Instagram Story—Mother’s Day Post
Instagram Story— New Years Day Instagram Story tagging game
Instagram Stories
Instagram Story—Interactive story. Poll question featuring a variety of product selection to choose fro your best friend
Instagram Story— Email sign up Incentive
Instagram Story—Holiday Sale Promotion
Brand Collab Instagram Giveaway
Radiante Beauty partnered with @axiology_beauty @vikebeauty @oakeibeauty @chellabeauty for a clean vegan cruelty-free beauty ONE winner giveaway.
The giveaway was hosted by Vike Beauty and our goal was to gain followers across all brands audience and inspire them to discover other small business clean beauty brands.
The branded photograph was shot by Vike Beauty however we leveraged the photo to create our versions of promotions that fit our brand’s aesthetic.
Pop-Up Event
Radiante Beauty joined the 2022 Mercadito de Jefas pop-up, hosted in collaboration with Jefas, Homegirls, and Indigenous Roots — an arts organization supporting Hispanic and Latino communities in the Twin Cities. Featuring over 20 women-of-color–owned vendors, the event became Radiante’s first in-person selling experience. It was an opportunity to connect with familiar faces, introduce the brand to new audiences, and strengthen community ties in an uplifting, celebratory environment.
Instagram Reel and Tiktok—Filmed and edited by me recapping our pop-up experience
Pop-Up Booth
Drew upon my experience as a former retail associate to employ source and prop styling skills, visually crafting our in-person booth experience while seamlessly integrating a digital checkout system via our Shopify website.
Website Design
View Live website—www.RadianteBeauty.com